Privacy Policy

This Privacy Policy explains how the official website of IVYRA (the “Website”), operated by Andrei Favarin, handles information when you visit. This document describes our actual, current practices — it does not claim compliance with any specific law or certification.

1. Information We Collect

Campaign attribution (first-touch / last-touch)

When you arrive at the Website, we automatically capture certain campaign and navigation information to understand where visits come from and to measure the performance of marketing campaigns. This is stored locally in your browser (using localStorage, not a traditional cookie — see our Cookie Policy for the distinction) and may include:

• utm_source, utm_medium, utm_campaign, utm_content, and utm_term — standard campaign parameters, when present in the link you used to arrive;
• referrer — the page that referred you to the Website, if any;
• landing page — the first page you visited on the Website;
• timestamp — when this information was recorded.

We keep a “first-touch” record (your original source, never overwritten) and a “last-touch” record (updated only when a new visit brings new campaign parameters). This information reflects how you arrived at the Website, not who you are — it is not used to directly identify you as an individual.

Technical information

Certain services used on the Website (described below) may automatically process general technical information such as device and browser type, pages visited, interactions and events, general navigation patterns, and approximate location when made available by the service itself. We do not operate any separate system to identify individual users beyond what these services provide.

Information you provide directly

If you subscribe to our newsletter, you voluntarily provide your email address. We do not otherwise ask visitors to create an account or submit personal information to browse the Website.

2. Analytics and Measurement

When enabled and consented to, the Website may use the following services to understand how visitors use the site:

• Google Analytics 4 — general behavioral analytics (page views, events, traffic sources);
• Microsoft Clarity — session behavior insights, such as scroll and interaction patterns;
• Vercel Analytics — website traffic and performance metrics, provided natively by our hosting infrastructure.

These services only load after you grant Analytics consent through our cookie banner or preferences panel (see “Cookie Consent” below), and only when the corresponding service has been configured with a valid ID.

3. Advertising and Marketing

When enabled and consented to, the Website may use Meta Pixel to help measure the performance of marketing campaigns run on Meta platforms (such as Instagram and Facebook). Meta Pixel only loads after you grant Marketing consent.

4. Newsletter

If you choose to subscribe to the IVYRA newsletter, you voluntarily provide your email address, which is processed using Brevo, our email service provider, for the purpose of sending you updates about new music, visuals, and announcements. You can unsubscribe at any time using the link included in any newsletter email. We do not define a fixed retention period for subscriber data beyond what is necessary for this purpose and what Brevo itself applies as our processor.

Your email address is never sent to Google Analytics, Meta Pixel, Microsoft Clarity, or Vercel Analytics. When the Double Opt-In request is accepted, we may record a simple, anonymous confirmation-request event (without your email address). A separate anonymous newsletter signup event is recorded only after you complete the confirmation step. Failed requests are not recorded as successful subscriptions.

5. Cookie Consent

Analytics and Marketing technologies described above only load after you make a choice through our cookie banner or the “Privacy Preferences” panel, accessible at any time via “Cookie Settings” in the website footer. See our Cookie Policy for full details on categories, technologies, and how to change your choice.

6. Third-Party Services

The services referenced in this policy are operated by their respective providers, each of which processes information according to its own privacy policy:

• Google (Google Analytics 4)
• Meta (Meta Pixel)
• Microsoft (Microsoft Clarity)
• Vercel (Vercel Analytics, hosting infrastructure)
• Brevo (newsletter delivery)

We link to each provider's official privacy policy where we are able to confirm the current, official URL. We do not control, and are not responsible for, how these third parties process information under their own policies.

7. International Data Transfers

Some of the service providers referenced in this policy may process information in countries other than your own, as part of their standard global infrastructure. Specific legal transfer mechanisms depend on each provider's own policies and are not detailed here.

8. Your Privacy Rights

Depending on applicable law in your location, you may have rights regarding your information, which can include the right to access, correct, or delete information about you, request information about how it is processed, object to certain processing, withdraw consent at any time, request portability of your information, and other rights provided under applicable law. You can withdraw or change your cookie consent at any time via “Cookie Settings” in the footer. For any other privacy request, you can reach out via: contact@ivyraofficial.com.

9. Children's Privacy

The Website is not directed at children, and we do not knowingly collect personal information from children. A specific minimum age has not been defined for this Website. If you believe a child has provided us with personal information (for example, through the newsletter), please contact us at contact@ivyraofficial.com so it can be removed.

10. Changes to this Policy

This Privacy Policy may be updated from time to time to reflect changes to the Website or the services it uses. The “Last updated” date at the top of this page indicates when this policy was last revised.

11. Contact

For any questions about this Privacy Policy or how information is handled on this Website, contact:
contact@ivyraofficial.com